See what your customers will do next.
Customer behaviour analysis, predictive lead scoring, segmentation, churn prediction, sales forecasting and marketing attribution.
Predictive Marketing Analytics
Most marketing reports explain what already happened. Predictive analytics helps you act before it happens.
Using your sales, website and campaign data, we build models and segments that show who is likely to buy, who may leave, and where your next sale is most likely to come from.
Sound familiar?
These are the situations that usually bring clients to us for this service.
You treat all customers the same.
Customers leave and you only notice afterwards.
Forecasts are based on gut feeling.
You cannot tell which channel really drives sales.
Scope that can include
Every proposal is tailored. These are the deliverables most often included.
- Customer Behavior Analysis
- Predictive Lead Scoring
- Customer Segmentation
- Churn Prediction
- Sales Forecasting
- Campaign Performance Prediction
- Marketing Attribution
How we approach it
We audit and connect your data sources, clean them, and build models that suit your data volume. Results are delivered as segments, scores and forecasts inside the tools your team already uses, with plain-language explanations of what to do with them.
Features & capabilities
Data integration
Store, CRM, ads and analytics data combined.
Segmentation
Groups based on behaviour and value.
Forecasting
Sales and campaign predictions with ranges.
Attribution
Fairer credit across the customer journey.
What it changes for your business
How the project runs
Six stages, with review points at each milestone. Full process
Discovery
Understanding your business, audience, goals and challenges.
Strategy
Defining the direction, priorities and digital roadmap.
Creative Direction
Developing the visual and experience direction.
Design & Development
Turning strategy into a polished digital product.
Testing & Refinement
Testing functionality, responsiveness, performance and user experience.
Launch & Growth
Launching the project and supporting ongoing improvement.
How much data do we need?
It depends on the model. Segmentation can work with modest data; churn and forecasting models need more history. We assess this in the audit.
Is our customer data safe?
Yes. We follow data minimisation, access controls and your data policies, and can work inside your own systems.
Often combined with
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Learn moreReady to talk about predictive analytics?
Share your goals, timeline and budget range. We will reply within one business day with next steps.